Mumbai, October, 30th October: ‘Love Nwantiti’ from Nigerian singer-songwriter and music producer CKay has set chart records by being the Number One song in India for more than four consecutive weeks, and it is still performing strongly.
The track has held the #1 spot on the IMI Charts (http://www.imicharts.com/) for four weeks and Shazam’s India Chart for five weeks in a row.
India has been the frontrunner in the success of this global chartbuster. According to Spotify data, India has contributed more than 15 percent of the track’s global streams and is currently the number one market for the track on Spotify, contributing 13.16 million streams for the original ‘Love Nwantiti’ and the remix version ‘Love Nwantiti (feat. Axel & DJ Yo).
Jay Mehta, Managing Director, Warner Music India, says: “We launched Warner Music India with two clear objectives; to make international artists household names here and to establish India as an engine of global success for artists and songs. With CKay and ‘Love Nwantiti’ we’ve achieved both goals.”
Alfonso Perez-Soto, President, Emerging Markets, Warner Music, adds: “‘Love Nwantiti’ is a worldwide phenomenon and India has played a key role in propelling it to the top of the global charts. There’s obviously a lot of love for CKay in India and I can’t wait for fans there to hear his next release. There’s a lot of exciting new music coming!”
Blaise Fernandes, President, and CEO, Indian Music Industry, Commented “Congratulations on behalf of IMI to the performer Ckay who’s track Love Nwantiti has been # 1 on the IMI International charts for four weeks in a row, the fact that a Nigerian Artist is holding #1 position on the IMI International Charts is a credit to our listeners and society at large, which goes to only prove our cultural openness and diversity. And of course the power of the digital era where the world is your stage, soon an Indian track will dominate the charts in other markets.”